What Is Digital?
Digital for us means the adoption of technology into business practices, and the acknowledgement that modern digital channels are worth investing in.
In its simplest form it means building digital channels or platforms that drive revenue. This could be as simple as a website that showcases your business, along with a tuned and effective customer acquisition funnel.
Or it might be as complex as capturing data from customer interactions to feed into predictive models that highlight the customers that are likely to churn, or customers that will be receptive to additional services.